A balm a day.
How the team behind Sunnbalm actually uses the product. Morning, evening, in between.
Most skincare products are positioned as part of an elaborate routine — cleanser, toner, serum, eye cream, day cream, night cream, mask, exfoliant. Twelve products, six steps, two phases (morning, night). The category has trained customers to expect complexity.
Sunnbalm is one product. Here's how the people who make it use it.
Morning. Wash with whatever you use — a gentle cleanser, water, an oil cleanser, your pick. Pat skin dry. Scoop a pea-sized amount of Sunnbalm from the tin, warm it between fingertips for two seconds, and press it onto your face. Forehead, cheeks, nose, jaw. A second pea for the neck and ears. If your hands feel dry, the leftover on your fingers handles them. Total time: about ninety seconds.
After Sunnbalm, you can do whatever else: makeup, a tinted moisturiser, your usual SPF product over the top. Sunnbalm sits under the rest of your routine without pilling or smearing, because it absorbs into skin rather than sitting on top.
Midday. If your skin feels tight or dry — wind, AC, plane, dry winter air — reapply. A small amount is enough; you don't need to remove makeup or wash first. The balm melts in and disappears. There's no maximum number of times you can reapply.
Evening. Most of our team uses Sunnbalm as a night balm too. After cleansing, a slightly larger scoop, pressed into skin, with extra attention to under the eyes and around the mouth. Goes to bed. Wakes up softer.
Other places. Hands after dishwashing. Cuticles. The patch of skin between thumb and index finger that always cracks in winter. Lips. Knees. Elbows. The dry spot on the back of your right calf that you can't explain. Sunnbalm works on all of them because the formula was designed for skin, generally, not for face specifically. Most face balms only work on face because of texture; Sunnbalm's texture is universal.
A note on amounts. Most people use too much at first. The instinct from lotion-bottle skincare is to dispense a quarter-sized dollop. Sunnbalm doesn't need that — a pea-sized amount covers a face. A grain-of-rice amount covers under-eye, lips, or a single hand. Less than you think.
A jar lasts roughly six months with daily face use, or close to a year if you're using it just on hands and dry spots. We size the tin (120 ml / 4 oz) so a daily user re-orders about twice a year.
You don't need a twelve-step routine. You need a good balm. That's the whole pitch.