Color
Cocoa as pigment.
How food-grade cocoa lets us hit five shade-matched tints with one ingredient.
Cocoa powder is brown. The more you add, the browner it gets. That's the entire color system in this line.
Each tint level corresponds to a different cocoa percentage in the balm — we batch-make rather than dye, so you're getting the same balm with more or less cocoa, never a synthetic tint.
Full launch copy lands here.